10 Online Marketing Strategies for Nutrition Entrepreneurs that will get you noticed in 2020.
Marketing Your Practice. Here’s How to Develop a Client Base and Grow Your Practice.
As a nutritionist, dietician or nutrition entrepreneur, your main and, some would argue, the only goal should be to have a constant stream of new clients asking to work with you on a daily basis this way there are little to no cash flow issues.
New clients are your lifeblood. Without them, you won't be in business for long, and nobody likes seeing a nutrition expert that can't afford to buy food. That, in a delicious, nutritious nutshell, is why online marketing should be #1 on your list of business priorities. The best part is that once you setup everything correctly, there is very little to do afterwards in most areas.
Don't forget, this is a business and you're a business owner and entrepreneur. As such, you have to take full advantage of all the benefits online marketing delivers, especially social media, and website optimization. It's more than a few posts on Facebook or a 300 word article about why you are a nutritionist or RDN, much more. That's why, below, you'll find our Top 10 Online Marketing Strategies for Nutritionists and Dieticians who desire a steady stream of new clients to keep their business alive and thriving.
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1. How To Do On-Page SEO This Way You Are Found Online in Your Town and City
Search Engine Optimization/SEO is a widely used and proven method for increasing online engagement and getting people to contact you. Using specific ‘keywords’ to gain attraction and attention on Google, SEO can help boost your online content to the 1st page of their search platform. SEO and the proper use of keywords help Google and other search engines to ‘like’ the content on your website and push it up where more viewers will see it, which is vitally important for one very good reason.
You see, when millions of people use Google to search for something, be it clothes, cars or a good pizza joint, they type in whatever they’re searching for (Google shows how people think) and Google gives back results that match. Google gives millions of results, many more than anyone could or should ever read.
It’s fantastic, putting pages and pages of results at your fingertips.
There’s only one small problem;
98% of Google users around the world never go past page one.
Why? Because the consumer almost always finds what they need on the very first page and so they stop their search and move on to something else completely. And here’s the kicker; if you’re not there on page one, you’ve lost 90% of all consumers, because they’re not sticking around to see what’s on page 2, page 3 or the rest.
That’s right, 9 out of 10 consumers will never see your listing on Google, never visit your website, and never know that there’s a confident, experienced nutritionist or dietitian nearby, ready to answer their questions and help them get healthy, because you’re not listed on page one of Google.
What that means is, if you want people to see your Google website being on page one is your only goal, because on any other page it’s like your nutrition and diet clinic don’t exist. The great thing is, is that you can easily rank your site locally and bring in local clients fairly quickly.
To ensure that this happens, that you get to page one and stay there, your page needs to be optimized to the max, this includes using a good hosting company, high quality photos with alt text, H1-H6 tags, a sitemap, internal linking, videos, and we can’t forget keywords.
Keywords are the words that consumers use to search for things on Google, and the more you use them correctly on that specific page you are working on the higher that page will rank for that word. With the right keywords along with the factors listed above, your site will slowly soar on Google and begin to be seen by people. That’s why you need to have a goal and subject for each page of your website.
Some easy win keywords for nutritionists and dietitians (which you should research beforehand on your own as well) would be ‘nutrition + your town/city’,dietitian + your town/city, nutritionist + your town/city, and the like. If you have a following or a good amount of clients you can ask them what questions they have and write an article about that subject and place it on your site, if you are just getting started, you can go to the Google keyword planner, ubersuggest, or Google trends and search for a few things you think people are interested in, you will probably come across a subject that has around 100-200 searches a month. This would be a good subject to start to write something about.
You also need to ensure that your H1-H6 tags are correct, that all of your images have the correct “alt text”, and that your website has various ‘links’ to other, relevant pages. This will all help boost your Google ranking and, if you do it correctly, increase your ranking all the way up to page one.
Even using ‘low volume’ keywords, which are the keywords that are still searched but not as often as others, can get you on some page one Google results pages and, over time, help you build authority and start ranking higher with the more important, ‘higher volume’ keywords. It’s similar to cutting out one food at a time, first cut out candy and soda, then bread and butter, etc. With keywords you are better off going slow and trying to rank for something simple such as “dietitian + your town/city” then once you have ranked for about 5 simple words you can move onto “How to cut out bread – how to do Keto – what vitamins should I take for headaches”
2. Grow Your Instagram and Brand Yourself as an "Expert"
One of the most popular social media platforms today is Instagram. It is a great tool to put yourself in front of the people who are searching for you, right on their phone, up-close and personal. It’s super- personal, so if you’re a shy person or not keen on showing the outside world the ‘real you’, this is probably best done by a marketing expert or you will have to find a form of delivering content you are comfortable with, maybe it is reviewing other people’s content, or showing slideshows.
As a nutrition expert, however, Instagram gives you access to millions of health-conscious consumers, where you can introduce yourself, show them what you do, talk about great results you’re seeing with clients and let people know that you are an expert in your field. It truly is a ‘window’ into who you are and why you do what you do, which can create a lot of goodwill for your business/practice.
Along with posting content on Instagram, to reach new people and grow your following you need to have a good bio section that tells people exactly why you love what you do or what you specialize in, if you can fit both then type both.
Tips: Include correct hashtags in each of your posts along with a long description that is about 100 words long. To reach the most people do not make your account a business account.
3. Grow Your Facebook Better and Faster With Groups
The most popular social media platform on the planet since 2004, Facebook has transformed the way the world is ‘keeping in touch’, a virtual communication tool the likes of which none of us had seen.
Today, marketing your nutrition and dietetic services through Facebook is a must, especially when you consider that it’s more popular with people over 30 and thus fits your client profile perfectly.
Facebook’s algorithms respond to the number of ‘likes’ on your page as well as the amount you receive in the first 10 minutes after posting new content, like a greeting, something inspiring, an announcement of new services, and everything else you might want to share that’s interesting, informative and even entertaining (as long as it’s always in good taste, of course). Long-form content works best, as well as original, high-quality images, and both usually deliver more views and more ‘likes’.
Over time, you’ll get a lot more ‘traffic’ to your Facebook posts, more likes, and become more visible on the Facebook ‘feeds’ of more and more people. In business, it’s not always what you know, but who, and Facebook can help a lot of people get to know you.
Tip: Never merge your Facebook page with your professional profile, keeping the 2 separate for privacy and other reasons. Remember, social media is just that, social, and just like you wouldn’t want to mix your personal and professional life in real life, you don’t want to mix them on Facebook.
Tip: To see faster growth, and ‘jump-start’ your Facebook results, running paid Facebook Ads can help you do it. Keep in mind that a Facebook Ad is not a ‘boosted’ post. In fact, it’s much more valuable and potent, but it also takes a little more time and energy.
Tip: Posting once a day is recommended and if possible, hosting at least 1 live video a week. Also, post with regularity. Even if you only post once a week, make sure that your followers and fans can be sure that, on that specific day, they can count on something new from you that informs, interests or entertains them. If you don’t you’ll lose them quickly due to disappointment.
Secret: Make two personal accounts and use one for business. Content posted from a personal account is much more likely to be seen. Friend request people that follow your page and post the same content on both pages at the same time. Doing this will solidify your following.
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4. Online Testimonials; The Social Proof That Can Supercharge Your Nutrition-Based Business
This is simple but can be daunting. You might not know where to have people leave you a testimonial, maybe you want to come off professional, you may want to use a specific tool this way you can see who opens your email, or maybe you just don’t know how to go about asking a client to give you a testimonial.
As a nutrition entrepreneur, online testimonials, or ‘social proof’ might just be the most powerful nutritionist marketing strategy on this list because these results are something you can keep showing over and over for the life of your business. A study from Inc.com, explains that 91% of respondents read online testimonials and reviews when they were searching for a product or service to purchase. Even more surprising, a whopping 84% of trust those reviews implicitly. I can tell you this is true for myself and the whole Nourish Your Practice team.That’s why it’s called social proof because it proves to the potential buyer/client that what they are buying has already been bought, and is liked by other people. Since humans have a tendency to like what others like, testimonials can weigh heavily in their decision to come (or not come) to your practice or rely on you virtually if you are doing online consulting.
To get testimonials, you need to do one thing that most don’t’; ask for them. In fact, make asking for the part of your and your staff’s routine if you have staff. It should be in the phrases you use with every patient, one thing you can do is if they email or text you something about getting good results you obviously thank them then nicely hint that they can write the great comment or testimonial on your Google business page, Facebook page, or Yelp page. You should have a library of positive reviews online and on the best platforms. Yelp is important, as well as your Google business and Facebook pages. You or your web designer should put them on your website as well so that everywhere clients see you, they can see your social proof too.
Tip: Have a ‘Special Offer’. Leave a Testimonial, get a 10% discount on your next visit, product, service, etc. Many business owners do this with every purchase that’s made, offering a discount or special deal to those clients and customers who leave nice feedback online. Asking really does work, so start doing it right away.
Tip- Send a special email asking for a testimonial. It works! Plus, the cost to do it is $0, it just takes 5 minutes of your time.
Below are two sample emails you can copy and use.
#1 Send after the client has seen results or gotten value from the type of session you had with that client.
(name), I have had a great time helping you
Here at ___________ Nutrition Center, we are so glad that you’re a part of our big, healthy family. We also value your opinions, because we want you to always be 100% satisfied and knowing your opinion helps us help you and future clients.
If you are satisfied, and you love the way we treat our clients here at _________ Nutrition, we’d be delighted if you could leave a positive review for us on (Google Business, Facebook, or Yelp.)
Thank you so much!
(Nutritionist or Dietician) Name
_____________ Nutrition Center
#2 Established Client who has had excellent results
My staff and I are so pleased with your recent results! We’re always happy when one of our valued clients leave the clinic feeling great and satisfied. In fact, we’d love it if you could help us spread the good news by posting a testimonial on (Yelp, Google Biz, or Facebook.)
Thank you so much!
Yours in health and good nutrition
(Nutritionist or Dietician) Name
_____________ Nutrition Center
This is how you get your review links……….. ADD THIS.
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5. Display Your Case Studies? That's a Yes!
For most humans, seeing something before they make a purchase is like breathing. It’s very rare that anyone purchases a product sight unseen, but when it comes to a service like nutrition and dietary advice, the water gets a little murky. How can a potential client know if someone, or anyone for that matter, got good (or great) results at your clinic since there’s really no way to ‘see’ what you did for them.
Well, actually, there is, and it’s called a Case Study. Case Studies are, as the name suggests, a study of a particular case you had, from start to end, and the results as seen and measured in your clinic. Usually, there are written facts from you and the patient, as well as before and after photographs, charts, test results, etc.
If you’ve had excellent results, creating 1 or more case studies is an excellent way to market your nutrition services and give potential clients the visual proof they need that you were able to help someone achieve their nutrition and diet goals, It’s like social proof on steroids!
Note that case studies should be made in such a way that they look as professional as possible. Hiring outside help is a good idea for a task this important, someone who knows how to create an engaging, informative, easy-to-understand case study that looks professional and appealing.
Once you’ve created a case study, either on your own or with the help of your team, you can give it away for free, use it in all of your marketing, present it at tradeshows and of course publish it on your website. Put it on your Facebook page also and tweet a link to it on your Twitter. You made it, so use it, and convince potential clients you have what they’re looking for.
6. How to Run Google ads as a Nutritionist to Get Calls
It used to be that advertising like newspapers, TV and radio cost a huge amount of money and were hit-or-miss, like throwing a bunch of darts at a target and hoping that a few of them hit it. Today, with online advertising, you can reach a targeted audience without spending a fortune, all you need is Google Ads.
Not only are Google Ads affordable but, using them, you can get almost immediate results. The reason is that Google Ads are ‘targeted’ ads that only show when a perfect situation is triggered. They are only shown to people who fit the specific criteria you set and, like a bloodhound following scent. You’r will be shown to people looking for a nutritionist, a dietician, or diet and nutrition advice, in the location you set, set at a specific age. It’s brilliant!
A Google Ad is often placed at the top or bottom of Google search pages, so more potential clients will see it. Also, once you’ve set your standard Google Ad, you can then create a ‘remarketing’ campaign, using the same criteria, to find people who have shown more of a propensity to actually come in and become a client of yours. Again, it’s brilliant and should definitely be part of your nutritionist marketing on a regular basis.
One of the best features of Google Ads is also that you can set your spending limit on each ad. If you can only afford $10.00 a day you can set your Google Ads to spend that much only, and stay within your budget. But, as your business grows, you can also ramp up your advertising by increasing your daily spend, and do it quite easily. In short, Google Ads gives you quick, easy scalability to increase or decrease you advertising spend as you see fit.
Tip: When you go to run your fisrt ad, don’t rush, it is not a race. Take your time and read all of the words on the screen. Run a Dynamic Search ad as your fisrt ad type. This will let you test multiple headlines and body text variations this way after a month of running the ad you will know what variation is getting the most clicks and creating the most calls.
7. How to Create and Offer a Free eBook
Research has proven time and again that, when it comes to attracting and converting customers and clients, the best way to do it is to give something away for free. Free advice, a free sticker, a free lollipop, whatever, as long as it’s free and has some perceived value. Clients will love you for it and show that love by giving you their business and hard-earned money.
That’s why, as a nutrition entrepreneur, a free eBook needs to be on your ‘to-do’ list. These days especially, millions of people are clamoring for useful advice, tips and ‘hacks’, and many of them center around nutrition. Giving them a 10 to 15 page eBook filled with, for example, your ‘Top 10 Nutrition Tips’ is a fantastic way to promote yourself.
It makes you the ‘expert’, even if you don’t have a ton of experience. It shows you care enough to give away something valuable at no cost, which can create a real affinity for you and your brand that’s tough to beat.
When you have an eBook written that you’re giving away for free, you can use it as the ‘bait’ to catch a lot more email addresses from potential clients, clients you can then send updates, ads, newsletters and more, connecting them even closer to your clinic.
Just make sure it has really, truly good, unique, interesting or fascinating material, and provides real value. Most people can easily tell if you slapped together something just to lure them in, or if you actually put time and effort into writing and creating the content. Make it easy to understand, easy to read without using a large amount of technical jargon, and make sure to show off your passion for what you do on every page.
While you’re at it, why don’t you click the links to get MY free eBook, loaded with inspiring anecdotes and all sorts of great marketing advice that can help you promote your nutrition and dietician services.
8. How To Rank Higher on Google Maps (Google Business)
We’ve already talked about getting ranked and achieving a listing on the page 1 of Google, and why that’s so important to your nutritionist business. What we’re going to look at now is Google’s Business Profile Page, or Google My Business or ‘The Map Pack’, which is just as important and valuable for your business.
The biggest reason this is different is that, on the Business page, most of the results and listings are going to be local, including you and your direct competitors. Reviews and testimonials are critical here, as a 1 Star difference between you profile and a competing nutritionist or dietitian can mean the difference between getting a lot more clicks, getting very few…or getting none.
To do that, and get ranked higher, there are a few things you need to do. That includes;
Asking for, and getting, a lot of testimonials.Responding to those testimonials with a nice commentUploading at least 15 hi-resolution pictures from in and around you clinic or practice, with the correct alt-textMarking your correct hours so that potential clients know exactly when they can and can’t come inAdding the description from your website to your Google My Business account description, which can help with SEO.
The best part about Google Business is that, if you do it right, you’ll get a high ranking (and get seen by many more potential clients) without having to constantly pay to be there like you do with Google Ads. So do make sure that you add all of those things mentioned above and take advantage of good, local and, most importantly, free advertising.
9. How To Start a Podcast and Where To Post It To Get Views
Podcasts are everywhere you look these days, and for good reason. Unlike TV where you have to sit and watch, you can listen to a podcast just about anywhere and at anytime, even at work. (Just don’t tell the boss!) Millions of people listen to podcasts each day, especially while they’re driving, to get information, be entertained, learn something new and just relax and chill.
If you have a podcast, you could do the same thing, reaching out to an ever-growing audience and connecting with them on a whole different level, while creating more affinity for you and your services at the same time.
Worried about what to talk about? Well, start with new and exciting topics and news in the nutrition and diet field. Talking about new studies and their results is a great idea too, as well as sharing the results your clients have experienced (with their express permission, of course).
It goes without saying that you should talk about the role of nutrition and diet in the human body, and how it positively and negatively can affect someone’s health. Plus, you can talk about your specialties, your experience and how, specifically , you can help people with your skills and knowledge.
Interviewing interesting or, if possible, famous celebrities about their nutrition experiences is also a fantastic idea, as it brings in people from the community, adds ‘flavor’ to your podcast and can be very entertaining and interesting to your listeners.
At the end of the day, a podcast can help improve your overall visibility online, increase traffic to your website and social media pages, and help sell you as the ‘go-to’ expert for diet and/or nutritional advice. It’s one of the best ways of creating a bond between yourself and your community.
10. How To Get Listed on Nutrition Specific Directories
Every city and town has free directories for their residents, both online and in print, that help them find local businesses and services. One of your tasks should be to make sure that your nutrition or diet clinic is on your local directory as well, because it’s another way to get your name out there and get in front of more potential clients.
Being listed on an online directory can also greatly help in ranking your website higher on Google and on Google Business, so that whenever anyone, anywhere in your local area searches for ‘nutrition, nutritionist, diet, dietician, nutrition office’ and more, your name and clinic will pop up and lead them to you.
Imagine being the nutrition expert that everyone in your county calls for help and you’ll see why getting a listing in your local directory is a must. It shows that you’re part of the community, someone who cares and will be there for your ‘neighbors’, even if they live across town.
Keep in mind that, as with every other type of social media, online advertising and marketing, you should place all the information needed to contact you on your listing, so that when anyone needs you they never have to wait, and you won’t risk losing them to the competition for a silly reason like they couldn’t find your phone number or hours.
Now Go Out and Let People Know Your Business Exists!
You’ve just received 10 of the Best Strategies for online marketing your nutrition and dietician services in 2020. All of them are tried, tested and true, and will give you the edge you need to stay ahead of your competition while sending a constant flow of new patients to your front door.
Use them all or use one really, really well, just start using them. A combination of strategies is usually the best idea so that you get good traction but don’t wear yourself out in the process. It’s also a great idea to get professional help with all of the strategies you’ve seen above because, let’s be honest, you went into nutrition and diet to help people get fit and healthy, and stay that way, not to become some sort of online marketing guru.
Trends change, social media platforms change too, and keeping up with all the changes can be a full-time job. What you have to ask yourself is this; “do I want to be a nutritionist or a dietician, or do I want to be a marketer?”. If you answer was the former, you’re going to need some help with all this stuff.
The good news is that you now have a template you can use to determine what strategies you’ll use and start making decisions on how to move forward, so that your entrepreneurial dreams move forward too.
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